Privacy Policy
Last updated: 24 March 2026
Who We Are
Yellow Ritual Autocare Ltd provides mobile vehicle servicing in the Oxford area. Contact us at hello@yellowritual.co.uk or for privacy-specific queries at privacy@yellowritual.co.uk.
What Data We Collect
We collect your name, email address, phone number, and address when you make a booking. We also collect your vehicle registration and technical details (make, model, year, engine size, oil specification) to provide the correct service. Payment information is processed securely by Stripe — we do not store your card details. We retain booking history and may collect device information through cookies.
Why We Collect It
We use your data to provide our services including booking management, dispatching mechanics, and ordering the correct parts for your vehicle. We communicate with you to send booking confirmations, service updates, and mechanic arrival times. We process payments, improve our service based on usage patterns, and comply with legal obligations such as HMRC record-keeping requirements.
Legal Basis for Processing
We process your data on the following bases: contract performance (to fulfil your booking), legitimate interests (service improvement, fraud prevention), consent (marketing communications and non-essential cookies), and legal obligation (tax and financial records required by HMRC).
Third Parties
We share data with trusted third parties to deliver our service: Stripe for payment processing, Google Maps for address lookup and routing, HaynesPro for vehicle technical data, ECP / Euro Car Parts for parts ordering, Twilio for SMS and WhatsApp notifications, Resend for email, Sentry for error monitoring, and Vercel for hosting. Each processor handles data in accordance with their own privacy policies.
Data Retention
Booking and financial records are retained for 7 years as required by HMRC. Account data is kept until you request deletion. Cookie durations are detailed in our Cookie Policy.
Your Rights
Under UK GDPR you have the right to access, rectify, erase, restrict, or port your data, and to object to processing. To exercise any right, contact privacy@yellowritual.co.uk. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
International Transfers
Some of our processors (including Stripe, Vercel, and Sentry) may process data outside the UK. Where this occurs, appropriate safeguards are in place such as Standard Contractual Clauses or reliance on UK adequacy decisions.
Children
Our service is not directed at anyone under the age of 18. We do not knowingly collect personal data from children.
Cookies
We use cookies and similar technologies on our website. Strictly necessary cookies (authentication, payment processing, consent storage) are always active. Non-essential cookies (Google Maps for address lookup, Sentry for error monitoring) are only set after you give consent via our cookie banner.
You can change your cookie preferences at any time using the “Cookie Settings” link in our footer. Your consent is stored for 6 months, after which we will ask again. For more details on managing cookies in your browser, visit your browser’s help pages.
Changes to This Policy
We may update this policy from time to time. The last updated date is shown at the top of this page. We encourage you to review it periodically.